A Practical Playbook to B2B Customer Renewal

A talk by Kaitlyn Bate
Director, Global Customer Experience Strategy, Freshworks

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About this talk

Improving the renewal management process is key to scalable and sustainable SaaS revenue growth—it's also more efficient than new customer acquisition. Join Freshworks' Director of Customer Success, Kaitlyn Bate, as she provides an actionable playbook that takes you through how Freshworks manages renewals of their 60,000+ paying customers. In this session, learn how to:

  1. Identify & escalate accounts at risk of churn with the right response at the right time
  2. Scale your renewal management process across segments
  3. Improve accuracy of renewal forecasting

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