Panel Discussion: How to Measure Success in a SaaS Business

A talk by Kelly Cheng, Sam Crowell Richard, Ben Murray and Ray Rike
Wistia, OpenView, The SaaS CFO and RevOpsSquared

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About this talk

Our panellists discuss which metrics are best to measure the success of your business. Covering some of the metrics they think are the most important, from ARR, SaaS CAC ratio, LTV to CAC ratio and the rule of 40, our panellists use the insights they've gained from working at companies such as Wistia and Mobile Solutions, and advising SaaS startups, to cover the most effective ways of keeping track of your business.

The panel will also discuss how these metrics can be used by different departments and teams to structure their growth strategies, inform their financial decisions, manage interdepartmental relationships, and drive customer growth.

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