From Self-Serve to Sales Touch: Lessons Learned from Moving Up-Market

A talk by Kyle Racki
Co-Founder & CEO, Proposify

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About this talk

One of the great things about SaaS is the ability to rapidly build a product that generates recurring revenue. It’s entirely possible to bootstrap your way to thousands of monthly paying customers and millions in revenue, all of whom require minimal sales and support. It’s as close as you can get to passive income. But inevitably, most SaaS companies hit the same wall sooner or later: Growth stalls, usually around $5M in ARR.

Moving up-market is complex and challenging, but it can transform your SaaS business into a scaling empire. On this talk, Proposify Co-Founder & CEO Kyle Racki talks about why you should consider a move up-market to sell to larger companies, and the product, pricing, positioning, processes and people challenges Proposify faced during their own journey.

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