Setting Up Foundations for Scalable Growth (And How To Measure It)

A talk by Amir Jirbandey
Growth, Papercup

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About this talk

Building your growth engine and setting up your marketing strategy at a startup can be daunting as there are so many different paths to take. However, there are some common, foundational areas that you should focus on building first so when you apply your strategy for growth, you’re in an optimal position. Then when starting to gain traction it’s even more important to analyse and measure for the right metrics, as this will lead you towards where you should double down or abandon.

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