Having 'one metric that matters' sounds simple enough - a single metric that defines your startup's growth, adds structure to your experiments and focuses your team on one thing. But in reality, putting your OMTM to work once you’ve identified it is far from straightforward. In this talk, Paul Joyce draws on his experience growing of Geckoboard, and speaking to thousands of data-driven companies along the way, to highlight some of the common pitfalls to avoid when measuring your own OMTM, rallying your team around it, and refining it over time.
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