User Activation: How to Measure & Boost the Elusive Metric That Has The Biggest Impact on Product Growth

A talk by Emilia Korczynska
Head of Marketing, Userpilot

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About this talk

New user activation has a massive impact on all the pirate metrics later in the user journey – after all, if the user doesn’t activate, the chance that they will convert and stick with your tool are minimal. But how do you know that they have actually become activated? How do you measure the activation point and how can you push more new users to activate? In my presentation I will show you how to define activation for your SaaS + a few simple in-app experiments you can use to boost your new user activation.

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